Localization

Localization is the key to effective relationship building. It allows you to interact with your customers on their level and with a sense of authenticity.

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What is Localization?

Localization is commonly, and erroneously, considered to be synonymous with translation. Translation simply takes the words used and converts them into the words with the closest meaning in another language. Localization takes your message and delivers it with character and context in the target language and to the target audience. Ever group of people will develop their own jargon and being able to talk the talk is vital. As such, contextually driven localization is the key to building healthy relationships within a community.

Extend Your Reach, Globally

Localization is the first step towards building a global customer base. By delivering your message in the language of your target audience you create the opportunity to turn missed opportunities into real customers.

Communication Made Better

Even if you are not translating your messages into another language Localization can still benefit your brand. By examining the context surrounding your message and the common jargon and slang of the target audience we can fine-tune your message to ensure it's well received.

Creating Value

We help brands just like yours helping them to:

Reach

  • More customers within existing markets

Extend

  • Their business to new regions and audiences

Protect

  • Themselves from potentially embarassing mistakes

Attract

  • Customers who search in foreign languages

Localization Matters

If you don't have solid Localization you're missing out on opportunities to:

Communicate effectively with customers

Expand your reach to a global audience

Improve customer experiences

Target specific audiences

Rapidly exploit new opportunities

Protect your brand image